OUR WORK

Gum Health Day's Campaign

THE EXECUTION

GRAPE PR & Consulting has been collaborating annually with the Korean Academy of Periodontology (KPERIO) and DongKook Pharmaceutical (Dkpharm) since 2009 to execute the 'Gum Health Day' campaign.
 
KPERIO and DKpharm took a unique step by declaring March 24 as the 'Gum Health Day' globally. This day holds a special meaning – it reminds us to pay renewed attention to our gums every 3 months, linking the number '2' to the sound of 'gum,' and '4' to the sound of 'love' in Korean, delivering the message of "Show your gum your love every 3 months" The 'Gum Health Day' campaign consistently stresses the importance of gum care and the value of gum health in a nation level. 
 
Every year, GRAPE and relevant industries organize an event to share research results related to gum disease, and in particular, we have contributed to recognizing the importance of gum health by revealing the relationship between gum disease and systemic diseases. The campaign was successfully conducted through various programs such as volunteer activities, video production, talk concerts, ambassadors programs, and setting up guidelines for gum health.